This program provides students with the knowledge and scientific skills in marketing and international business management. It aims to promote the basic principles of marketing, planning, marketing strategies, concepts of strategic marketing, and branding. The students are also provided with the basics of retail concepts, theories of management, communication, and development of practical and analytical skills necessary for the application of marketing research, methods of pricing, effective strategies to identify sites, and consumer behavior.
This program will also expand the perceptions on international business management to adapt to the international dynamic effects using information technology effectively and the concepts of globalization.
This program will prepare graduates to fill many administrative positions in production, sales, domestic and international marketing, and to work in all sectors of the economy such as companies, factories, managing retail stores, research companies and advertising agencies.